onwardSEO - SEO ROI Calculator

Unlock the True Value of Your SEO Investment – Discover Your Potential ROI in Minutes!

Keyword

Search
Volume

CPC
($)

Rank

Intent
Type

Est.
Traffic

SEO Value
($)

Keywords & SEO Metrics

$0.00

Keyword

Search Volume

CPC ($)

Current Rank

Intent Type

Est. Traffic

SEO Value

$0.00

Monthly SEO Cost ($)

Conversion Rate (%)

Conversion rate is the percentage of users who perform a desired action on your site, like making a purchase or filling out a form. Industry standards vary, typically 1-3% for e-commerce.

Revenue per Conversion ($)

Revenue per conversion is the amount earned from a single customer action, such as a purchase or subscription. Typical values may vary based on your business model.

Repeat Purchase Rate (%)

What percentage of customers make repeat purchases each month? Examples: Subscription model: 85-95% (monthly retention), E-commerce (high repeat): 30-40%, E-commerce (medium repeat): 15-25%, One-time purchase: 0%. Leave at 0 if customers typically buy only once.

Average Customer Lifetime (months)

How long does the average customer continue purchasing from you? (Max: 60 months) Examples: SaaS subscription: 24-36 months, E-commerce: 18-24 months, B2B services: 36-60 months, One-time purchases: 1 month

Average Profit Margin (%)

What percentage of revenue becomes profit after all costs (COGS, operating expenses, etc.)? Examples: SaaS/Software: 70-85% (high margin), E-commerce: 20-40% (medium margin), Retail: 5-15% (low margin), Services: 40-60% (varies). Formula: (Revenue - All Costs) / Revenue × 100. Leave at 0 to see only revenue metrics without profit analysis.

Total Monthly SEO Value

$0.00

Monthly SEO ROI
Monthly SEO ROI is the performance of SEO segment based on SEO Value - Monthly SEO Cost

$0.00

Net SEO ROI
Net SEO ROI = Total Est. Revenue - Monthly SEO Cost

$0.00

Total Est. Conversions
Total estimated conversions calculated as: Sum of (Est. Traffic × Conversion Rate) for all keywords. Note: This assumes the same conversion rate across all ranking keywords.

Total Est. First-Purchase Revenue
Total estimated first-purchase revenue calculated as: Total Est. Conversions × Revenue per Conversion (excludes repeat purchase value)

$0.00

Customer Lifetime Value Impact
CLV shows the total revenue a customer generates over their entire relationship with your business, not just their first purchase. This reveals SEO's true long-term value.

Revenue per Conversion:$50.00

Customer Lifetime Value (CLV):$50.00

Lifetime Value Multiplier:1.0x

Customer Lifetime Value equals initial purchase (no repeat purchases)

Total Est. Lifetime Revenue
Total lifetime revenue calculated as: Total Est. Conversions × Customer Lifetime Value (CLV)

$0.00

Lifetime SEO ROI (%)
Lifetime SEO ROI calculated as: ((Total Lifetime Revenue - Monthly SEO Cost) / Monthly SEO Cost) × 100

Profitability Analysis

💡 Set your Average Profit Margin above to see profitability metrics

Monthly Profitability

Monthly Gross Profit
Total revenue multiplied by profit margin. This is profit before deducting SEO costs.

$0.00

Monthly Net Profit 🎯
Gross profit minus SEO investment cost. This is your TRUE profit from SEO - the number CFOs care about most.

$0.00

CFO Key Metric

Monthly Profit ROI
Return on investment based on actual profit, not just revenue. Formula: (Net Profit / SEO Cost) × 100

0.0%

Cost per Conversion
How much you spend in SEO to acquire each conversion. Formula: SEO Cost / Total Conversions. Compare this to your profit per conversion to ensure profitability.

$0.00

Profit per Conversion
What percentage of revenue becomes profit after all costs (COGS, operating expenses, etc.)? Examples: SaaS/Software: 70-85% (high margin), E-commerce: 20-40% (medium margin), Retail: 5-15% (low margin), Services: 40-60% (varies). Formula: (Revenue - All Costs) / Revenue × 100. Leave at 0 to see only revenue metrics without profit analysis.

$0.00

Months to Break-Even
How quickly your monthly net profit recovers the SEO investment. Formula: SEO Cost / Monthly Net Profit. Under 1 month means SEO pays for itself very quickly.

N/A

CTR Estimates and Ranking Factors per Position

Rank Bracket	CTR Estimate	Ranking Factor	Explanation
Top 1-3	30%	1.3	Highest potential value due to top visibility
Top 4-6	15%	1.2	High visibility, good CTR, but lower than top 3
Top 7-10	10%	1.1	Valuable position but significantly lower CTR than top 6
Top 11-15	7%	1.0	Moderate visibility, stable ranking factor
Rank 16-20	3%	0.9	Low visibility, adjustment reflects lower competitive impact
Rank 21-23	1.5%	0.8	Lower CTR, visibility drops notably
Rank 24-30	1%	0.7	Limited visibility and CTR
Rank 31-35	0.8%	0.6	Minimal impact on SEO value, very low CTR
Rank 36-40	0.6%	0.5	Very low visibility and CTR
Rank 41-45	0.4%	0.4	Negligible impact, rarely viewed
Rank 46-50	0.2%	0.3	Nearly invisible to users
Not in Top 50	0%	0.0	No SEO value without ranking

onwardSEO - SEO ROI Calculator

Total Monthly SEO Value

Monthly SEO ROIMonthly SEO ROI is the performance of SEO segment based on SEO Value - Monthly SEO Cost

Net SEO ROINet SEO ROI = Total Est. Revenue - Monthly SEO Cost

Total Est. ConversionsTotal estimated conversions calculated as: Sum of (Est. Traffic × Conversion Rate) for all keywords. Note: This assumes the same conversion rate across all ranking keywords.

Total Est. First-Purchase RevenueTotal estimated first-purchase revenue calculated as: Total Est. Conversions × Revenue per Conversion (excludes repeat purchase value)

Customer Lifetime Value ImpactCLV shows the total revenue a customer generates over their entire relationship with your business, not just their first purchase. This reveals SEO's true long-term value.

Total Est. Lifetime RevenueTotal lifetime revenue calculated as: Total Est. Conversions × Customer Lifetime Value (CLV)

Lifetime SEO ROI (%)Lifetime SEO ROI calculated as: ((Total Lifetime Revenue - Monthly SEO Cost) / Monthly SEO Cost) × 100

Profitability Analysis

Monthly Profitability

Monthly Gross ProfitTotal revenue multiplied by profit margin. This is profit before deducting SEO costs.

Monthly Net Profit 🎯Gross profit minus SEO investment cost. This is your TRUE profit from SEO - the number CFOs care about most.

Monthly Profit ROIReturn on investment based on actual profit, not just revenue. Formula: (Net Profit / SEO Cost) × 100

Cost per ConversionHow much you spend in SEO to acquire each conversion. Formula: SEO Cost / Total Conversions. Compare this to your profit per conversion to ensure profitability.

Months to Break-EvenHow quickly your monthly net profit recovers the SEO investment. Formula: SEO Cost / Monthly Net Profit. Under 1 month means SEO pays for itself very quickly.

CTR Estimates and Ranking Factors per Position

Monthly SEO ROI
Monthly SEO ROI is the performance of SEO segment based on SEO Value - Monthly SEO Cost

Net SEO ROI
Net SEO ROI = Total Est. Revenue - Monthly SEO Cost

Total Est. Conversions
Total estimated conversions calculated as: Sum of (Est. Traffic × Conversion Rate) for all keywords. Note: This assumes the same conversion rate across all ranking keywords.

Total Est. First-Purchase Revenue
Total estimated first-purchase revenue calculated as: Total Est. Conversions × Revenue per Conversion (excludes repeat purchase value)

Customer Lifetime Value Impact
CLV shows the total revenue a customer generates over their entire relationship with your business, not just their first purchase. This reveals SEO's true long-term value.

Total Est. Lifetime Revenue
Total lifetime revenue calculated as: Total Est. Conversions × Customer Lifetime Value (CLV)

Lifetime SEO ROI (%)
Lifetime SEO ROI calculated as: ((Total Lifetime Revenue - Monthly SEO Cost) / Monthly SEO Cost) × 100

Monthly Gross Profit
Total revenue multiplied by profit margin. This is profit before deducting SEO costs.

Monthly Net Profit 🎯
Gross profit minus SEO investment cost. This is your TRUE profit from SEO - the number CFOs care about most.

Monthly Profit ROI
Return on investment based on actual profit, not just revenue. Formula: (Net Profit / SEO Cost) × 100

Cost per Conversion
How much you spend in SEO to acquire each conversion. Formula: SEO Cost / Total Conversions. Compare this to your profit per conversion to ensure profitability.

Months to Break-Even
How quickly your monthly net profit recovers the SEO investment. Formula: SEO Cost / Monthly Net Profit. Under 1 month means SEO pays for itself very quickly.